Mindshare launches new integration platform

Mindshare has launched a new strategic planning and integration platform.

The agency has partnered with a number of outside vendors to create an open-source platform that crunches stats such as sales, supply chain and CRM data.

Nick Emery, CEO of Mindshare Worldwide, said the agency has invested heavily in the new platform “because we believe it is the future of marketing. We are bringing together state of-the-art technology providers to truly deliver real-time business and media data”.

Read the full MediaPost article here.