Mobile Case Study: Hyundai
Through research, Hyundai had discovered that a large portion of the population were not aware of the Hyundai brand, so it decided to conduct an awareness campaign aimed at the 18-24 year-old demographic, and mobile was the natural fit.
Client: Hyundai
Medium: Campaign used banner ads, a WAP site and wallpaper downloads
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External Link:
Goodby, Silverstein and Partners/Enpocket Hyundai Case Study
Case study provided in association with the IAB