Mobile Case Study: Jaguar

Jaguar wanted to build awareness of their new XF luxury sedan in the US market and embarked on a major mobile advertising campaign with Incentivated.

Client: Jaguar

Target Audience: Male, 35-54 year old with high level of household income

Medium: Banner ads were used to drive traffic to a special mobile site which provided information on the Jaguar XF, as well as several ways for the customer to engage with Jaguar.

Conclusion: Campaign was a big success for Jaguar, with 12,000 videos downloaded, 18,000 wallpapers downloaded and users had a dwell time of 2 minutes on average. In addition 1.2% of users requested an email brochure, while 2.6% located their nearest dealer to arrange a test drive.

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Case study provided in association with the IAB