Mobile Case Study: Strongbow Summer Dialogue

Following the success of the Bowtime campaign, Scottish and Newcastle worked with Incentivated to maintain a dialogue between Strongbow and its customers during the peak summer season.

Client: Scottish and Newcastle’s Strongbow

Target Audience: Cider-drinkers

Medium: 16-week summer programme where content was pushed out to customers each week, including MMS content to customise user’s phone, jokes and competitions

Conclusion: Activity kept the Strongbow brand front-of-mind during the key summer period. 39% combined response rate with an average weekly drop-out of just 2%. Claimed purchase among CRM group increased by 44%.

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For more information please contact Incentivated or visit the Incentivated website.