Mobile Case Study: Warner Brothers Green Lantern Film

Generating awareness and build excitement around the theatrical release of Green Lantern with a mobile rich media campaign running across Europe.

Client: Warner Brothers

Target: Millennial Media worked with Warner Brothers and their agency, Odyssey Mobile Interaction, to deliver an integrated campaign that complimented other offline/online marketing materials surrounding the release.

Conclusions: Clickthrough rates were 4X over industry averages.

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For more information please visit the IAB website.