Mobile Industry Report: Orange Exposure 2 Research

Orange released its Exposure 2 research study in March 2009 as a follow-up to the award nominated Exposure research study.

The purpose of the research was to delve deeper into mobile marketing to help grow confidence in the industry, and to advise advertisers on best practise guidelines to achieve campaign success.

Exposure 2 was completed in two stages using both quantitative and qualitative methodologies, with more than 2,000 mobile media users representative of the overall UK population participating. The study was designed to discover the usage habits and attitudes towards mobile as a media platform, and to discover what users think of mobile marketing.

For more information, please read the research presentation here:

In addition please contact Alex Kozloff, Media Research Manager, for further details.