Mobile Industry Report: Orange Exposure Research

Orange released a research study of the UK mobile industry in November 2007 called Exposure, which aimed to uncover mobile media consumption and attitudes to advertising.

Exposure is a qualitative piece of research that seeks to discover what effects mobile is having on people’s media habits and why.

The study was conducted over 5 stages consisting of vox pops, media consumption diaries, walkabouts, in-depth interviews and focus groups with 150 people taking part in the research.

For more information, please read the research presentation here:

In addition please contact Alex Kozloff, Media Research Manager, for further details