The number of mobile portal users in Western Europe will exceed 40 million by 2007, according to findings from IDC.
A mobile portal is a powerful and flexible tool used for delivering specialised services to a wide range of handset users. IDC examined the potential of these applications in sixteen countries and concluded that the Western European market will be worth more than â‚Ź0.9 billion in 2007.
“The growth of mobile portals represents an important development area, influencing many of the applications and services that could help a successful take-up of 3G in the future,” said Rosie Secchi, senior research analyst at IDC’s European Wireless and Mobile Communications group.
“There is no such thing as one mobile portal for all – mobile users are very different in attitudes, demographics and mobile internet usage. Only by understanding these differences will mobile operators and other players in the mobile market be able to provide services that have relevance and value to these different groups.”
It is estimated that mobile portals will have a user base of over 42 million by 2007.
