Molson Coors books launch campaign on new Hammersmith Tower
Clear Channel Outdoor has unveiled Molson Coors as the first client to advertise on its new Hammersmith Tower.
The new architect-designed tower, which can be viewed from the Hammersmith Flyover, displays two Mega 6 advertisements for Molson Coors’ Carling brand, targeting inbound and outbound traffic on this route from Heathrow into Central London.
The patinated brass-clad, 33 metre tower has been fitted with Clear Channel Outdoor’s pioneering LED ‘halo’ technology, which can be programmed to display a single colour, or a colour gradient.
Rachel Howe, account director at out-of-home communications agency Kinetic, who booked the campaign, said: “It will be great to see Carling on such a high-impact new location as it is fantastic exposure for the brand.”
The Hammersmith Tower is Clear Channel Outdoor’s fourth iconic tower location in London joining the M4 Tower, the Westway Tower and the North London Tower in the company’s Pinnacle division.