A new forecast from mobile web company Bango predicts that by the third quarter of 2009, more people will access the internet on their mobile than on PC.
Mobile advertising is a huge opportunity with the potential to generate in excess of $10 billion in annual revenues by 2010, added Bango.
There are a number of factors holding it back, mainly the lack of analytics so advertisers can verify the results of their campaigns. Once this is solved and there’s an independent auditing process then mainstream brands will dip more than a toe into mobile advertising.
We are already seeing more web browsing, as operators introduced flat-rate charging in 2007 and moved from a portal model to a more open search based model by putting search box prominently on the portal home page, said Bango.
Search is predicted to become more like the internet experience but the quality of mobile search index needs to improve dramatically to achieve mass market adoption.
It forecasts that during 2008, more brands and content providers will use internet instead of messaging for service delivery.
A recent report from Jupiter Research said that although high-speed wireless data networks are available to the majority of all mobile phone users, few are migrating “desktop” activities to mobiles (see Mobile Internet Adoption Could Be Improved).
Jupiter found that among the most common activities, e-mail is the most widely used on mobiles, but regular users are still hard to find.
Meanwhile, a report from ABI Research forecast that mobile broadband enabled consumer electronics devices will expand this year (see Mobile Broadband Consumer Electronics To Grow In 2008).
ABI said that there is a new class of devices emerging on the horizon: a convergence of everyday consumer electronics and mobile broadband.
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