More than $10.7 billion has been spent online during the US holiday season-to-date, a year on year increase of 17%, according to the latest figures from comScore.
Cyber Monday – the first significant spike in US holiday spending – saw $733 million spent online, a 21% year on year increase and an 84% jump from the average daily online spending totals during the preceding four weeks.
| 2007 Holiday Season To Date vs. Corresponding Days* in 2006, Non-Travel (Retail) Spending, Excludes Auctions and Large Corporate Purchases, Total US – Home/Work/University Locations |
| |
Billions ($) |
| Holiday Season to Date |
2006 |
2007 |
Pct Change |
| November 1 – 26 |
$9.14 |
$10.74 |
17% |
| Thanksgiving Day (November 22) |
$0.21 |
$0.27 |
29% |
| “Black Friday” (November 23) |
$0.43 |
$0.53 |
22% |
| “Cyber Monday” (November 26) |
$0.61 |
$0.73 |
21% |
| * Corresponding Shopping Days, Not Calendar Days |
| Source: comScore |
Gian Fulgoni, comScore chairman, said: “Cyber Monday is an important day during the online holiday shopping season, representing the first significant spike in online holiday spending activity.
“Cyber Monday once again set a record with $733 million in sales, the first time a single day of online retail spending has broken the $700 million threshold. While that makes it the heaviest online shopping day on record, we expect that a number of individual shopping days during the coming weeks will surpass the Cyber Monday total, with some days potentially surpassing $800 million.”
comScore also found that on Cyber Monday 2007 the number of online buyers was up 38% compared to Cyber Monday 2006, while the average dollars spent per buyer was down 12%.
In addition, it found that 6% of internet users on Cyber Monday made an online purchase, while 44% of internet users on Cyber Monday shopped online (ie visited an online retail site or used a comparison shopping engine).
In an earlier forecast, comScore predicted that more than 35% of Europeans will spend more on their Christmas shopping online this year than last.
Britons are set to top the list of nationalities with 43% planning to increase their online spend on last year, compared to 38% for France and 29% for Germany (see Europeans To Boost Their Online Shopping Habits This Christmas).
In a separate forecast, Forrester Research said that Internet users in Europe will spend a projected €51 billion ($71 billion US dollars) online during the Christmas season this year (see European Internet Users To Spend €51b Online At Christmas).
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