Nando’s appoints Zenith to handle media for UK & Ireland

News in brief

Nando’s has awarded all digital and offline media planning and buying to Publicis agency Zenith following a competitive pitch.

Zenith will be tasked with driving long-term growth and relaunching Nando’s brand to “further engage its cult following” to make it the UK’s most-loved restaurant amongst Gen Z.

Zenith will also be responsible for all marketing effectiveness measurement for the restaurant brand and work alongside its creative agency New Commercial Arts, appointed in March this year.