National Newspaper ABC Round-Up June 2001
Month On Month
National Newspaper circulation data for June 2001 has just been released and month on month analysis of the figures shows that circulation across all titles has risen by 0.3% or 106,604 copies sold.
Sport First suffered the greatest loss in terms of percentage change in circulation, dropping 14% month on month. This equates to a loss of 10,453.
The biggest loss in actual numbers was at the Sunday Mirror which saw circulation drop 33,226 bringing total circulation to just above 1.8m.
The Daily Mail saw the greatest increase, with circulation rising 30,189. The Racing Post saw the most significant percentage rise with an increase of 3.9% bringing the total circulation to 84,126.
| National Newspaper June 2001 ABC Monthly Comparisons | ||||
| Title | May 2001 | June 2001 | Actual Change | % Change |
| Daily Express | 956,239 | 940,961 | -15,278 | -1.6 |
| Daily Mail | 2,415,273 | 2,445,462 | 30,189 | 1.2 |
| Daily Record | 593,961 | 596,255 | 2,294 | 0.4 |
| Daily Star | 595,236 | 611,584 | 16,348 | 2.7 |
| Daily Telegraph | 1,020,363 | 1,014,948 | -5,415 | -0.5 |
| Financial Times | 486,725 | 489,865 | 3,140 | 0.6 |
| Guardian | 403,210 | 409,190 | 5,980 | 1.5 |
| Independent | 226,433 | 227,454 | 1,021 | 0.5 |
| Independent On Sunday | 252,672 | 245,062 | -7,610 | -3.0 |
| Mail On Sunday | 2,328,604 | 2,356,590 | 27,986 | 1.2 |
| Mirror | 2,193,228 | 2,194,866 | 1,638 | 0.1 |
| News Of The World | 3,899,417 | 3,923,421 | 24,004 | 0.6 |
| Observer | 453,095 | 464,536 | 11,441 | 2.5 |
| Racing Post | 80,944 | 84,126 | 3,182 | 3.9 |
| Sport First | 74,726 | 64,273 | -10,453 | -14.0 |
| Sun | 3,447,499 | 3,452,588 | 5,089 | 0.1 |
| Sunday Business | 56,348 | 55,058 | -1,290 | -2.3 |
| Sunday Express | 899,977 | 872,869 | -27,108 | -3.0 |
| Sunday Mirror | 1,865,943 | 1,832,717 | -33,226 | -1.8 |
| Sunday People | 1,372,032 | 1,387,808 | 15,776 | 1.1 |
| Sunday Sport | 195,768 | 202,540 | 6,772 | 3.5 |
| Sunday Telegraph | 794,653 | 804,476 | 9,823 | 1.2 |
| Sunday Times | 1,361,281 | 1,388,635 | 27,354 | 2.0 |
| Times | 706,733 | 706,402 | -331 | -0.0 |
| Total | 26,680,360 | 26,771,686 | 106,604 | 0.3 |
Quality Market
Year on year analysis of the quality market reveals that the Observer and the Financial Times experienced the biggest gains. The former saw an 8.7% improvement in circulation, equating to 36,140 increase in circulation, while the latter saw a 6.5% year on year percentage gain, adding 29,610.
At the other end of the scale Sunday Business saw the largest drop in percentage terms, slipping 18.9% year on year. The worst fall in actual circulation was at the Daily Telegraph which lost 15,883, bringing its total down to just over 1m.
| Quality Market Jan 00 – June 01 ABC YoY Comparisons | ||||
| Title | Jan 00-June 00 | Jan 01-June 01 | Actual Change | % Change |
| Daily Telegraph | 1,033,680 | 1,017,797 | -15,883 | -1.5 |
| Financial Times | 457,653 | 487,263 | 29,610 | 6.5 |
| Guardian | 396,534 | 403,306 | 6,772 | 1.7 |
| Independent | 224,224 | 225,639 | 1,415 | 0.6 |
| Independent On Sunday | 248,564 | 250,164 | 1,600 | 0.6 |
| Observer | 415,004 | 451,144 | 36,140 | 8.7 |
| Sunday Business | 68,436 | 55,497 | -12,939 | -18.9 |
| Sunday Telegraph | 811,408 | 804,039 | -7,369 | -0.9 |
| Sunday Times | 1,369,461 | 1,385,637 | 16,176 | 1.2 |
| Times | 722,642 | 715,310 | -7,332 | -1.0 |
| Total | 5,747,606 | 5,795,796 | 48,190 | 0.8 |
Mid Market
Year on year analysis of the mid market reveals a loss in total circulation of 0.8% and the gap between Mail and Express titles continues to widen.
The Daily Express saw a 9.6% loss year on year, shedding 102,126 of its total circulation, which now sits at 963,147.
The Sunday Express followed closely behind, dropping 6.6% or 64,795 copies to 912,996.
The Daily Mail added 2.2% or 51,792 to its circulation, bringing it to just under 2.5m. The Mail On Sunday gained 2.8% or 64,096 to reach 2,362,071.
| Mid Market Jan 01 – June 01 ABC YoY Comparisons | ||||
| Title | Jan 00-June 00 | Jan 01-June 01 | Actual Change | % Change |
| Daily Express | 1,065,273 | 963,147 | -102,126 | -9.6 |
| Daily Mail | 2,376,468 | 2,428,260 | 51,792 | 2.2 |
| Mail On Sunday | 2,297,915 | 2,362,011 | 64,096 | 2.8 |
| Sunday Express | 977,791 | 912,996 | -64,795 | -6.6 |
| Total | 6,717,447 | 6,666,414 | -51,033 | -0.8 |
Popular Market
The popular market continued to decline, with year on year analysis showing a 2.5% drop in circulation.
Again the Daily Star was the only title not to see circulation fall, adding 12.5%.
The Sunday People saw the greatest decrease, with circulation dropping 123,436 or 8%.
The Racing Post also suffered with circulation down by 3,831 or 4.8%.
| Popular Market Dec 00 – May 01 ABC YoY Comparisons | ||||
| Title | Jan 00 – June 00 | Jan 01 – June 01 | Actual Change | % Change |
| Daily Record | 620,103 | 599,574 | -20,529 | -3.3 |
| Daily Star | 515,246 | 579,584 | 64,338 | 12.5 |
| Mirror | 2,258,950 | 2,193,791 | -65,159 | -2.9 |
| News Of The World | 4,041,987 | 3,974,458 | -67,529 | -1.7 |
| Racing Post | 80,318 | 76,487 | -3,831 | -4.8 |
| Sport First | 75,627 | 76,206 | 579 | 0.8 |
| Sun | 3,563,803 | 3,499,882 | -63,921 | -1.8 |
| Sunday Mirror | 1,939,513 | 1,849,346 | -90,167 | -4.6 |
| Sunday People | 1,538,991 | 1,415,555 | -123,436 | -8.0 |
| Sunday Sport | 199,342 | 195,554 | -3,788 | -1.9 |
| Total | 14,833,880 | 14,460,437 | -373,443 | -2.5 |