National Newspaper NRS Round-Up – January 2001

NRS figures for the six month period ending January 2001 show a continuing decline in national newspaper readership. The sector overall was down 4.8% compared to the same period last year with all but two titles losing readers.

The Sun was the only newspaper to increase its readership during the period, up 1.4% to 9.5m, while its sister title News of the World managed to retain its 10.4m readership base.

For the rest of the titles it was a grim picture. The Star, under new owners Northern & Shell, saw the greatest fall, down 17.8%, while its stablemate the Express fell 11.4%. Other major casualties were the Times which continues its ongoing decline, losing 12.7% of its readership base, which now stands at 1.7m, and the Independent On Sunday, down 13.7%.

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