National Press Round-Up – July
Qualities
The Times and the FT performed the best among the daily quality newspapers in July, while The Independent suffered the biggest loss. The Times‘s circulation was up 14.94% on July last year to over 753,000 copies, with the FT‘s circulation rising 4.54% year-on-year to 297,194. The Independent‘s circulation dropped by over 31,000 copies (or 10.41%) to 268,527. The Guardian and The Daily Telegraph experienced little change year-on-year.
Amongst the quality Sundays all titles except the Sunday Times experienced a decline in circulation. The Independent On Sunday‘s circulation dropped by almost 11% year-on-year to 290,101 copies, while the Observer and Sunday Telegraph experienced losses of 0.95% and 1.16% respectively.
July ’96 Year-on-Year Comparisons – Qualities
| Survey: ABC Total | July ’95 | July ’96 | % Ch | Actual Change |
|---|---|---|---|---|
| Daily Telegraph | 1,059,503 | 1,052,003 | -0.71 | -7,500 |
| Financial Times | 284,280 | 297,194 | 4.54 | 12,914 |
| Guardian | 392,638 | 392,971 | 0.08 | 333 |
| Independent | 299,744 | 268,527 | -10.41 | -31,217 |
| Times | 655,832 | 753,784 | 14.94 | 97,952 |
| Independent On Sunday | 325,784 | 290,101 | -10.95 | -35,683 |
| Observer | 438,733 | 434,580 | -0.95 | -4,153 |
| Sunday Telegraph | 700,610 | 692,477 | -1.16 | -8,133 |
| Sunday Times | 1,221,285 | 1,281,391 | 4.92 | 60,106 |
Mid-Markets
Both of the Express titles continued their downward spiral in July: the Daily Express‘s circulation was down 2.81% (or 35,205 copies) to 1.219 million and the Sunday Express was down 12.6% (or over 173,000 copies) to just over 1.2 million. The Express’s rival however again performed exceptionally well: the Daily Mail‘s circulation increased by almost 260,000 (up 14.35%) to over 2 million while the Mail On Sunday grew by 2.54% to 2.076 million.
July ’96 Year-on-Year Comparisons – Mid-Markets
| Survey: ABC Total | July ’95 | July ’96 | % Ch | Actual Change |
|---|---|---|---|---|
| Daily Express | 1,254,309 | 1,219,104 | -2.81 | -35,205 |
| Daily Mail | 1,809,661 | 2,069,348 | 14.35 | 259,687 |
| Mail On Sunday | 2,025,014 | 2,076,400 | 2.54 | 51,386 |
| Sunday Express | 1,375,236 | 1,201,985 | -12.6 | -173,251 |
Populars
The Daily Star performed best in the popular sector in July, increasing its circulation by 3.27% year-on-year to over 758,000 copies. The Sun also reported an increase, though much smaller at 0.11%, to 3.978 million. The Daily Mirror continued its decline, with circulation falling by 6.41%, or 166,000 copies, to 2.43 million.
The popular Sundays put in a poor performance, with all titles experiencing a decline. The Sunday Sport‘s circulation dropped by nearly 26,000 copies (down 9.16%), while the News Of The World dropped by 4.79% to 4.459 million. The People and Sunday Mirror circulations were down 0.37% and 4.79% respectively.
July ’96 Year-on-Year Comparisons – Populars
| Survey: ABC Total | July ’95 | July ’96 | % Ch | Actual Change |
|---|---|---|---|---|
| Daily Mirror | 2,596,733 | 2,430,204 | -6.41 | -166,529 |
| Daily Star | 734,821 | 758,873 | 3.27 | 24,052 |
| Sun | 3,974,337 | 3,978,524 | 0.11 | 4,187 |
| News Of The World | 4,684,245 | 4,459,654 | -4.79 | -224,591 |
| People | 2,062,606 | 2,054,907 | -0.37 | -7,699 |
| Sunday Mirror | 2,585,601 | 2,469,874 | -4.48 | -115,727 |
| Sunday Sport | 283,023 | 257,096 | -9.16 | -25,927 |
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