Natmags has announced that it has taken a dominant equity share in AIM Publications, the UK’s leading publisher of wedding magazines. The publisher of Cosmo will add You & Your Wedding, Bride & Groom and the recently-launched London Wedding to its list of titles.
The business will be renamed Natmag Specialist Media (AIM) and will continue to be led by its founder and managing director, James Buchanan. Deputy managing director of the National Magazine Company, Duncan Edwards, said: “We have long admired the business that James has built in the wedding sector and feel it is a natural fit for us at Natmags. As the leader in quality publishing for women, it seems only right that we should be active in the wedding sector and this acquisition gives us the market-leading position.
“James has built a great team of talented people and we look forward to helping the existing business flourish under his leadership and to explore other business opportunities that may fit neatly into this kind of set-up.”
