NatMags Names Digital Magazine

The NatMags digital magazine which has been developed under the name Project Celia will launch on March 20, with the name Jellyfish.

The digital magazine, aimed at teenage girls, is based on the same technology as the Dennis digital only men’s mag Monkey.

The magazine, which will run to around 35 pages each issue, will be emailed to subscribers at 3pm every Tuesday, with NatMags saying that Jellyfish will be aimed at 11-19 year old girls.

Jellyfish will mainly feature content taken from around the web, including sites such as YouTube and MySpace, as well as from NatMag’s CosmoGirl! website.

According to reports in the trade press, the March 20 launch will be a soft launch with a 14-week test of the digital magazine intended to gauge its popularity among teenagers.

Newsline reported in early February that NatMags would be launching a digital only title (see NewsLine).

Men’s digital magazineMonkey recorded an ABCe figure of 209,002, well above its original target of 100,000 (see ABC Results Jul-Dec 2006:Large Declines For Men’s Mags).

National Magazine Company: 020 7439 5000 www.natmags.co.uk