NBCUniversal and RTL AdConnect strike global deal

Sky’s sister US company NBCUniversal has struck a deal with RTL AdConnect, giving each other access to their premium TV and digital inventory.

NBCUniversal shows include The Voice, Brooklyn Nine-Nine, Law & Order and Saturday Night Live, while RTL AdConnect’s inventory brings TV and streaming content across 12 European countries to the deal including I’m a Celebrity, The Masked Singer, Love Island and Broadchurch in the UK.

KC Sullivan (pictured, above left), president of global advertising and partnerships at NBCUniversal and Stéphane Coruble (right), CEO of RTL AdConnect, have said the partnership widens each brand’s international footprint and provides marketers with global advertising solutions.

“We want NBCUniversal to be the number one choice for marketers globally. ”Sullivan said. “RTL strengthens our advertising offering in Continental Europe as we strive to deepen our presence across the region.”

For RTL AdConnect, the partnership is meant to reinforce their “one-stop-shop” offering in Europe, extend inventory outside Europe, and to reach more brands in the US and China.