New Advertising Standards Code

The Independent Television Commission yesterday published the new Code of Advertising Standards and Practice,that will take effect from January 1. Introducing the new code, Frank Willis director of advertising and sponsorship at the ITC, said it has much continuity with the IBA and ASA codes although there are important changes. These include the relaxation of rules on religous advertising, environmental guidelines and the reflection of European legislation. One effect will be that in line with an EC directive on advertising, from next October, cigars and pipe tobacco will be covered by the same rules as cigarettes. For further information contact the IBA (071-584 7011)