New Franchisees Get Sponsors

Both GMTV and Carlton have begun to secure sponsorship deals for programmes on both stations. The breakfast show has just settled a £500,000 contract with Konica to back its Holiday Snaps programme. Direct Line Insurance is already being credited on the station’s weather bulletins. Carlton TV has set up its first deal, with Michelob Beer, which will sponsor the arts show Big City. Details of the value of the deal are not being disclosed.