New ITV Appointment Boosts Mobile Strategy

ITV has taken steps to generate new revenues, creating the role of head of mobile within the broadcaster’s Consumer team.

Former vice president of interactive and telephony at Fremantle, Melissa Goodwin, has taken up the position, which will see her being responsible for ITV’s mobile strategy and for growing new revenues from the platform.

Reporting to Jane Marshall, ITV Consumer’s commercial development director, Goodwin will also be responsible for the ongoing commercial development of ITV’s mobile portal and mobile advertising.

Marshall said: “ITV has big plans for developing our revenues from content on mobile. ITV Mobile has made some bold moves since the portal was launched last year – we’re especially proud of the popularity of the portal to date, as well as our recent succession of ground-breaking simulcast deals for ITV1.

“Goodwin’s role will be to shape and direct our mobile content play, working closely with stakeholders across the business from production to ad sales to build upon our success in mobile to date.”

ITV: 020 7843 8000 www.itv.com