New Magazine Aims To Groom Men For Wedded Bliss
A new bi-monthly magazine aimed at preparing men for the various perils and pitfalls of their wedding day will hit news-stands later this week priced at £4.
Owner of Stag & Groom, Hanage Publishing, hopes to entice male readers with a mix of features covering speeches, stag nights, appropriate wedding outfits and the the all important honeymoon.
Founding editor, Perdita Patterson, said: “We will have regular features on the big issues because we only expect men to buy it once. But we will do each one from a different angle, plus things like fashion, which changes with the seasons, grooming and makeovers.”
Stag & Groom, which is the first from Hanage Publishing, will have an initial print run of 50,000 and will be available from major outlets such as WH Smith and Tesco. The March/April issue goes on sale 26 February.
The fledgling publishing company’s founder, Chris Hanage, said: “The magazine targets men in their late 20s and 30s who have the independence to get married in the way they and their partners want but need some help with the organisation.”
It remains to be seen whether men can be tempted to buy the title, which will take a humorous approach to helping its readers prepare for their big day. However, Hanage is convinced the magazine will succeed in breaking new ground.
He said: “Before now, the only real alternatives were to ask people you know, go by trial and error or take a secret look at the all pink and flowers wedding magazine your intended has just bought. Once you start paying for something out of your own pocket, you take much more interest in it.”
Stag & Groom marks the latest foray by a men’s magazine into typically female territory. However, earlier this year IPC and Emap each invested more than £8 million on magazines targeted a more traditional male market (see IPC Launches Nuts To Crack Men’s Magazine Market).
Nuts and Zoo Weekly are the first weekly magazines aimed solely at the male market and rely on the tried and tested boobs and booze formula made popular by the likes of FHM and Loaded, which rose to notoriety in the late nineties.
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