New Media Round-Up 19/07/01
Corporate communications website DELL.com was the top online advertiser for men during June, according to the latest figures from NetValue. 3,063 individual male at home users were exposed to the site through out the month and it achieved 22% reach of the total at home UK internet universe. MSN.com was just behind the leader, reaching 2,937 men in June with 21.1% digital reach, the site came out on top in terms of number of page impressions per user, at 18. Online shopping site ZOOM.co.uk was in 7th position. The site which carries menswear ads for everything from Burtons to Versace, was visited by 2,070 male users throughout the month and achieved 14.9% reach. DIALAPHONE.co.uk stands testament to the mobile phone craze in ninth place with 1,940 men exposed to the site, which saw 13.9% digital reach and 2.9 page impressions per user.
New Media News Round-Up
- A new internet user logs on in Britain every six seconds, according to research by NetValue. In the first half of this year there were 2.7m new home web users and more than 55% of them were women. There are now 13.8m unique online users in the UK.
- According to BMRB’s Access to Youth Survey, 84% of 7-14 year olds have used the internet in the last month and just over a tenth of them say that they prefer surfing the internet to watching TV. Just over a fifth say that the internet is an important part of their life and almost a third say that they would like to buy things on the internet.
- Beeb Ventures, the commercial internet division of the BBC is to sell advertising on two Reuters websites. It is the first time Beeb Ventures has worked for an outside client and underlines the increasingly commercial nature of the business.
- Internet media market leaders Yahoo and DoubleClick will report their results in the coming weeks and have indicated that the sector is likely to deliver another helping of gloom with the blame pinned on slumping ad revenues.
- Two internet companies have formed a partnership to tap into revenue from email advertising. Themutual.net, which has changed from a service provider to an internet community and now a dotcom marketing company, is joining forces with email specialist firm KeepAhead to generate email advertising to its combined database of 500,000 subscribers.
- Microsoft has given it’s web-based email service, Hotmail, a new look, introducing changes, which include a new interface and improved e-mail filtering. The revamp ties Hotmail in with Microsoft’s MSN service.
Website Review: Mini.co.uk
Okay, I’ll declare my hand, I love Minis. I tend to let the side down generally by identifying cars by their badges or colours in “typical girl” fashion, rather than understanding torque etc. Minis are great in this respect because they are just one cute handbag of a car.
I loved the ancient royal blue one my mum used for the school run, but I’m not a purist when it comes to the new model. Not really a car fan, the idea of a Mini which is less likely to end up like a squashed tin can if you bash the odd lamp post, with the additional cachet and quality of BMW behind it, is one that attracts me.
Visiting the new Mini website (Top Gear territory. Another section allows you to design your own model, which involves far more colour schemes and interiors than engine capacity. From here you’re invited to use the “find your nearest dealership” facility.
Ubiquitous features of the site included the silly game (online air hockey with Minis instead of sticks), the screensaver and the merchandise. Here I was baffled. Of course I understand the importance of accessorising, but Mini sunglasses, desktop photoframes and pen sets? What’s that all about?
The downside was that while the site trys to be cute, young and funky, it is somehow a little bit too sensible and oh….so…..slow to download. If it hadn’t been for the fact that I really wanted to see what a Mini Cooper withChillii Red bodywork, white roof and black interior looked like, I would have given up before the first set of paint options downloaded.
As it is I’m now wondering: a) As a commuter living five minutes from the station and town centre, can I justify having a car… and b) Who I can get to give me 12 grand….
Reviewer: Anna Wise
Other New Media Stories This Week
Online Party Attracts Thousands BSkyB And Ladbrokes To Create Betting Service New Standards For The Internet Times Online To Charge Users