New RAJAR Figures Reveal Almost 13% Of Listening Now Via Digital
Radio listening via platform (analogue and digital), announced for the first time since the introduction of new methodology in January 2007 (see New RAJAR Diary Survey To Deliver Results In August), reveals almost 13% of listening is now via a digital platform (DAB, DTV, internet) with digital listening hours for Q2, 2007 totalling 136 million hours per week.
Of those listening via digital, the majority chooses DAB digital radio, with 7% preferring this platform, compared to the 2.6% that listen via their digital televisions, and 1.5% via the internet.
| Platform Shares (%) | Digital Listening Weekly Reach (%) | Digital Listening Total Hours (m) | |
| AM/FM | 66.1 | ||
| All Digital | 12.8 | 26.2 | 136 |
| – DAB | 7.0 | 13.3 | 74 |
| – DTV | 2.6 | 9.5 | 27 |
| – Internet | 1.5 | 5.4 | 16 |
| – Digital Unspecified | 1.7 | 7.3 | 18 |
| Analogue/Digital Unspecified | 21.1 |
In Q2 2007, almost 6.1 million listeners tuned in to digital only services, with almost 38 million digital only hours listened to in the period. This is a rapid rise when compared to the same period the year before, which saw a digital only reach of around 4.6 million, with just under 27 million hours listened to.
When compared with Q2 2003, this leap is even more significant. In the second quarter of that year, digital only services were reaching only around 900,000, with less than 34 million hours listened to.
RAJAR research released today also reveals that the number of mobile phone owners (aged 15+) who claim to have listened to the radio via a mobile phone has risen 27% year on year (7% in Q2, 2006) to almost 9%.
In addition, over a quarter of 15-24-year-old mobile phone owners (1.8 million) say they have listened to the radio in this way, a rise of 25% year on year. (21.7% in Q2 2006 compared with 27.2% in Q2,2007).
RAJAR: 020 7292 9040 www.rajar.co.uk