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New Research Looks At Changing Media Habits In The US

New Research Looks At Changing Media Habits In The US

New research on changing news audiences in the US reveals that one in 20 Americans say they do not watch TV on a typical day.

The Pew Research Center report also found that the percentage of Americans who regularly read newspapers has fallen from 58% in 1993 to 34% in 2008.

In addition, respondents who said that they listened to radio news fell from 47% to 35% over the same period.

The number of people who turn to web news at least three days each week rose from 2% in 1996 to 37% in 2008, the survey of 3,600 adults found.

However, TV is still the most popular medium in the US, with 46% of the public “traditionalists” who watch throughout the day.

Last month, a report from the Nielsen Company claimed that despite the growing popularity of viewing television content online, most US adults (94%) who subscribe to cable or satellite television services prefer to watch television on traditional TV sets (see US Adults Prefer To Watch TV On Traditional TV Sets).

The Pew report also found that there was an increase in the proportion of young people getting no daily news, from 25% in 1998 to 34% in 2008, while only 10% of people using social networking sites use them for accessing news.

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