More than two-thirds of US adult mobile users can send and receive text messages, according to new research from InsightExpress.
The company found that while Gen Y (18-34) texts the most, three-quarters of 45-to-54-year-olds can also text.
Joy Liuzzo, director of mobile research at InsightExpress, said: “”Mobile technology is pervasive, impacting the lives of consumers across generations.
“This widespread acceptance and appeal is precisely what makes the mobile market attractive to both B2B and B2C businesses.”
More than four in 10 Gen Y mobile users text daily, according to InsightExpress.
A little over one-sixth of younger Boomers and 10% of older Boomers said they text daily.
However, a report from Gartner forecast that text messaging will be obsolete within five years (see Text Messaging To Be Obsolete Within Five Years).
Meanwhile, recent research from first direct found that there are now more mobile phones than people in the UK (see UK Has More Mobile Phones Than People).
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