Advertising revenues at the New York Times Company increased by 16.7% in December, when compared with the same month in 2001, it was announced yesterday.
Growth was particularly pronounced at the flagship New York Times title where ad revenues were up by 21.6% year on year. This was largely the result of an upsurge in national advertising, particularly in the entertainment, telecommunications, books, healthcare/pharmaceutical and live entertainment sectors. In addition, there were encouraging gains in retail and classified advertising.
The latest results also showed a 17.8% rise in adspend at the subsidiary New England Newspaper Group (NENG) while revenue for the Regional Newspaper Group inched up 1.2%.
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