Newcomers will account for over 26 million smartphone sales by 2015
According to a new Juniper Research study, challengers from the consumer electronics market will achieve global sales of smartphones exceeding 26 million by 2015.
At least ten companies are planning to launch both smartphones and tablets this year.
Additionally, Asia will have a significantly increased influence in the production of smartphone devices, raising their current 11% market share to 18% in 2015.
Anthony Cox, senior analyst at Juniper Research said: “The availability of the Android operating system and the commoditised nature of several elements of the handset supply chain are behind both of these developments.”
“Any manufacturer with consumer electronics expertise can add mobility to their devices by incorporating an Android operating system into a smartphone,” he added.
Other findings in the report include:
- 3D functionality and dual core processors are among several technical developments which will be used over the next five years.
- There will be substantial increases in data usage over smartphones, due to the combination of smartphones and app stores.
- Smartphone pricing will be driven down, due to competition, although handsets with new functionality may not follow this forecast.