Nicola Mendelsohn appointed as Facebook’s head of European operations

British advertising chief Nicola Mendelsohn has been named as Facebook’s new vice president for European operations as the networking giant seeks to increase revenues from advertisers.

The appointment comes not long after Facebook upgraded its ad interface and announced plans to integrate video ads into the newsfeed – demonstrating the ongoing battle to improve the site for advertisers and help revenue growth.

Mendelsohn – who is currently executive chairman of advertising agency Karmarama and will remain a shareholder there – will help Facebook to extract more money from advertisers without compromising the privacy and experience of users.

She will replace Joanna Shields, who left Facebook in January to head up David Cameron’s Tech City Investment project.

“My time at Karmarama has been unforgettable and it will always have a special place in my heart,” said Mendelsohn. “The agency is truly unique, with a magical culture and some of the best talent in the industry.

“I’m proud to have been part of its story so far and I know that the team at Karmarama will continue to take the agency to even greater heights.”