Nielsen Online Recruits Wealth of Talent

Nielsen Online has announced continued investment to support its growth in the UK and EMEA with the addition of four senior staff.

Stephen Brooks becomes the new managing director for the UK, joining from EMAP Communications, where he was digital director for magazines. Prior to that Stephen spent seven years as the publisher in charge of mad.co.uk, the B2B marketing portal belonging to Centaur Media, which he launched in 1999.

David Webb joins as client director media research, UK, coming from CNN International where he was director of digital research worldwide. He will be responsible for growing relationships with Nielsen’s major media industry clients within the UK.

Matthew Dodd joins Nielsen from the Telegraph Media Group, where he was the director of customer insight, to become the new VP of Research and Analytics for EMEA (Europe, Middle East & Africa). Before this he was head of strategic planning at News International.

Brad Little moves to the UK from the Nielsen Online team in New York to become director industry solutions. Little will be leading the roll out of the BuzzMetrics products in the UK and overseeing the company’s offering for non-media clients. Little has been with the Nielsen Company for seven years, starting his career with Claritas.

Louise Ainsworth, MD, EMEA for Nielsen Online said: “We are delighted to welcome such a strong portfolio of top talent. Nielsen Online continues to attract the industry’s leading people and is committed to providing the UK market with the best possible support in online audience, advertising and consumer-generated media measurement and research.

“This team of individuals with deep client-side media and research expertise will help us provide an unparalleled offering and client service.”

Nielsen Online: www.nielsen-online.com