Nielsen Video Site Data Report: April 2013
The UK’s online population witnessed a slight decrease in April, down by just over half a million users month on month.
In total, 41.8 million people took to the information super highway, with 40.3 million of those accessing the internet from work or home at some point over the month.
Video Sites
Reflecting the overall digital population trend, the majority of the top ten video sites didn’t do so well throughout the month. Compared with March’s data, nine of the top ten witnessed a loss in users, with Google’s reigning champion, YouTube, being hit the hardest.
The site, full of user generated content, tumbled by -3.3%, which may seem insignificant but translates to a loss of 791,000 users. In total, YouTube still managed to pull in 23 million users into its vortex of cute animals and catch up TV. On average, each visitor spent two hours and 58 minutes on the site in April.
Only one of the top video sites managed to increase its audience month on month with Netflix enjoying a 9% jump. The American provider of on-demand content has been growing in popularity as the exclusive online home of shows such as House of Cards and Breaking Bad. The company had been heavily promoting the May release of a new series of Arrested Development, with the coverage helping the VOD site move up two places.
Dailymotion, Vimeo and file sharing site Movie2k.to all slipped down once place while ITV Player jumped up a spot. Vimeo and LOVEFiLM had the biggest percentage falls month on month, down -24.2% and -15.6%, respectively.
| UK Rank | Site | Apr 13 (000s) | Mar 13 (000s) | Change (000s) | % Change |
|---|---|---|---|---|---|
| 5 | YouTube | 23,050 | 23,841 | -791 | -3.3 |
| 42 | BBC iPlayer | 5,862 | 6,092 | -230 | -3.8 |
| 176 | Machinima on YouTube | 2,128 | 2,319 | -191 | -8.2 |
| 184 | ITV Player | 2,013 | 2,143 | -130 | -6.1 |
| 189 | Dailymotion | 1,951 | 2,185 | -234 | -10.7 |
| 211 | Channel 4oD | 1,751 | 2,011 | -260 | -12.9 |
| 229 | LOVEFiLM.com | 1,635 | 1,937 | -302 | -15.6 |
| 295 | Netflix | 1,292 | 1,185 | 107 | 9.0 |
| 298 | Vimeo | 1,287 | 1,699 | -412 | -24.2 |
| 355 | Movie2k.to | 1,136 | 1,301 | -165 | -12.7 |
Further breakdowns and reports can found in the MediaTel’s Online database.