We are delighted to welcome Nigel to Adwanted. His deep knowledge of OOH and audio, combined with his proven ability to drive revenue growth in international markets, makes him an ideal fit for this role.
Emmanuel Debuyck, CEO of Adwanted Group
The Media Leader’s parent company, Adwanted Group, today announced the appointment of Nigel Clarkson as managing director, Adwanted UK.
Clarkson will take responsibility for driving revenue growth across the company’s UK software and data products, both domestically and in international markets.
In his new role, Clarkson will focus on accelerating commercial performance, strengthening partnerships, and expanding the reach of Adwanted’s market-leading platforms and data solutions across media sectors.
Clarkson brings deep industry experience spanning OOH and audio advertising, both established areas of expertise for Adwanted Group.
Most recently, he held a senior role at VIOOH, where he played a key role in the global growth of programmatic digital out-of-home.
His background also includes senior commercial and leadership positions across audio and media technology businesses, giving him a strong understanding of how data, software and automation can create value for media owners and agencies alike.
Emmanuel Debuyck, CEO of Adwanted Group, commented: “We are delighted to welcome Nigel to Adwanted. His deep knowledge of OOH and audio, combined with his proven ability to drive revenue growth in international markets, makes him an ideal fit for this role.”
“Nigel’s appointment further strengthens the UK leadership team, and he will play a key role in helping the wider Adwanted Group accelerate growth, deepen client relationships and deliver on our ambition to scale our software and data solutions globally.”
Clarkson added: “I’m delighted to be joining Adwanted at a time of strong momentum for the business. Adwanted has an exceptional product portfolio and a clear vision for the future of media software and data. I look forward to working with the team to drive growth in the UK and to expand our presence in export markets.”
Clarkson’s appointment underlines Adwanted Group’s continued investment in senior leadership as it builds on its strong position across media, advertising and data technology.
Naren Patel, founder of MENA, said of the hire: “Nigel is an outstanding leader who has a remarkable ability to build incredibly strong teams and foster a vibrant culture, which I saw up close over many years working together. His unique blend of commercial acumen, product insight, and strategy will be powerful tools to drive Adwanted’s success as he takes on his new role. I’m excited to see the impact he will help to make.”
Kelly Parker, chief media officer, WPP Media, told The Media Leader: “Nigel’s proven track record, built over many years in OOH, audio, and the tech and data space, makes him an ideal addition to the Adwanted team. We value our partnership with Adwanted across these areas, and I’m confident Nigel’s extensive contacts and deep understanding of both the buy and sell sides will be invaluable in his new role.”
Adwanted UK is the trusted delivery partner for three essential services which deliver accountability, standardisation, and audience data for the out-of-home industry.
Playout is Outsmart’s new system to centralise and standardise playout reporting data across all outdoor media owners in the UK.
SPACE is the industry’s comprehensive inventory database delivered through a collaboration between IPAO and Outsmart.
The RouteAPI is a SaaS solution which delivers the ooh industry’s audience data quickly and simply into clients’ systems.
Contact us for more information on SPACE, J-ET, Audiotrack or our data engines.
