New research from Datamonitor finds that people living in the south of Britain are much more likely to have a PC and internet access at home than those in the north of England and Northern Ireland.
Its study sees a large north-south divide with almost 50% of people living in the southeastern regions of Britain having access to a PC at home while in Northern Ireland, Lancashire and the Midlands the figure is less than 35%. This is lower than the overall figure of UK PC ownership which is 39%.
Scotland however has been named as a strong growth sector as Datamonitor analyst Alexander Rainer explains: “In the foreseeable future one in two consumers will have access to a PC at home in the south-eastern regions of East Anglia, Southern England and London. Scotland provides a surprisingly strong potential for future growth.”
The figures are similar for those online at home. A quarter of Londoners enjoy internet access compared to only 6% in Lancashire. Again the overall figure for the north of England and Northern Ireland is lower than the overall national average, figures for the north of England set between 13% and 17%. Again London is the strongest market.
Datamonitor: 0171 316 0001
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