NRS creates new User Advisory Panel

NRS has set up a new User Advisory Panel (UAP) to help publishers, advertisers and agencies become more involved and engaged with the future direction of the newspaper and magazine readership survey.

The UAP is made up of members from the three NRS stakeholders – the Newspaper Publishers Association (NPA), the Periodical Publishers Association (PPA) and the Institute of Practitioners in Advertising (IPA), as well as representatives from ISBA.

NRS said it hopes the new panel, which has been set up by NRS’ CEO Mike Ironside, will move away from a technically led survey to one that is more in-tune with today’s media professionals.

All of the new UAP members are either involved in the planning, buying and selling of print advertising and associated websites, or are advertisers who use print media, according to the NRS.

The panel includes Jon O’Donnell, London Evening Standard’s deputy advertising director; Clare Chamberlain, the BBC’s advertising director; Bauer’s ad manager Lisa Carver and Jon Restall, agency sales director at IPC Southbank, among other industry experts.

Panellists will meet four times a year from July onwards with the aim of generating new ideas for the survey.

Ironside said: “As we begin the next stage of our development of the National Readership Survey it was vital that we include the users in its overall direction.

“This is not horizon scanning we have some very clear objectives and ambitions for the survey over the next few years and the input of the UAP will be invaluable in shaping that future.