NRS National Newspaper Round-Up: July 2009 – June 2010
The latest NRS figures for July 2009 to June 2010 show year-on-year readership losses for almost all titles.
The Observer suffered the most, losing over 17% of its readers.
However, the Daily Star and Daily Star Sunday managed to buck the trend of falling readership, as did the Daily Mail.
Daily Titles
- The Daily Star saw the highest percentage increase , increasing readership by 7.8% to 1,586,000
- The only other daily title enjoying year-on-year growth was the Daily Mail, increasing readership by 1% to 4,896,000
- The Daily Record suffered the largest fall in readership, dropping by 12.3% to 958,000
- Despite a 2.1% drop in readership, the Sun remains the most read of the dailies, with 7,694,000 readers
| Daily Titles | Jul 08-Jun 09 | Jul 09-Jun 10 | Actual Change | % Change |
|---|---|---|---|---|
| Quality | ||||
| Daily Telegraph | 1,843,000 | 1,796,000 | -47,000 | -2.6 |
| Financial Times | 430,000 | 404,000 | -26,000 | -6.0 |
| Guardian | 1,205,000 | 1,132,000 | -73,000 | -6.1 |
| Independent | 679,000 | 607,000 | -72,000 | -10.6 |
| Times | 1,801,000 | 1,673,000 | -128,000 | -7.1 |
| Mid Market | ||||
| Daily Express | 1,624,000 | 1,463,000 | -161,000 | -9.9 |
| Daily Mail | 4,846,000 | 4,896,000 | 50,000 | 1.0 |
| Popular | ||||
| Daily Mirror | 3,566,000 | 3,244,000 | -322,000 | -9.0 |
| Daily Record | 1,092,000 | 958,000 | -134,000 | -12.3 |
| Daily Star | 1,471,000 | 1,586,000 | 115,000 | 7.8 |
| Sun | 7,860,000 | 7,694,000 | -166,000 | -2.1 |
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Sunday titles
- The Daily Star Sunday was the only Sunday title with an increase in readership, which rose 8.2% to 961,000
- The Sunday Times and Sunday Mirror managed to minimise damage, with readership falling by only 1.3% each
- The Observer suffered the largest fall, dropping by a significant 17.2% to 1,138,000
- The News of the World remains the most read of the Sunday titles, despite readership falling by 3.4%
| Sunday Titles | Jul 08-Jun 09 | Jul 09-Jun 10 | Actual Change | % Change |
|---|---|---|---|---|
| Quality | ||||
| Independent On Sunday | 646,000 | 623,000 | -23,000 | -3.6 |
| Observer | 1,374,000 | 1,138,000 | -236,000 | -17.2 |
| Sunday Telegraph | 1,672,000 | 1,563,000 | -109,000 | -6.5 |
| Sunday Times | 3,194,000 | 3,153,000 | -41,000 | -1.3 |
| Mid Market | ||||
| Mail On Sunday | 5,466,000 | 5,028,000 | -438,000 | -8.0 |
| Sunday Express | 1,676,000 | 1,533,000 | -143,000 | -8.5 |
| Popular | ||||
| Daily Star Sunday | 888,000 | 961,000 | 73,000 | 8.2 |
| News Of The World | 7,850,000 | 7,587,000 | -263,000 | -3.4 |
| People | 1,431,000 | 1,309,000 | -122,000 | -8.5 |
| Sunday Mirror | 3,893,000 | 3,843,000 | -50,000 | -1.3 |
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