NRS National Newspaper Round-Up: July 2010 – June 2011

The latest NRS figures for July 2010 to June 2011 reflects another poor 12 months for the national newspaper market – with just two titles seeing their readership increase over the year.

Once again The Guardian enjoyed a boost in readers – up 11,000 readers during the period.

The picture was much the same in the Sunday market. The Observer was the only title to see an increase, up 2,000 readers.

Daily Titles

• Four out of five titles in the Quality sector posted declines
• Despite a -6.0% drop in readers, The Telegraph remains the most-read Quality newspaper with almost 1.7 million readers
• The Times posted the biggest actual loss in the broadsheet market, down 187,000 readers to just under 1.5 million
• Overall in the daily market, the Daily Mail suffered the highest actual loss during the period (down 274,000 readers) but remains the second most-popular title with a total readership of more than 4.6 million
• The Daily Record posted the biggest percentage decline in the Popular market, down -10.3%
• The Sun continues to lead the way with a massive readership of almost 7.7 million after a small -0.1% dip

Sunday Titles

• Only one title in the Sunday market posted an increase – the Observer enjoyed a small 0.2% rise to 1.1 million readers
• The Independent on Sunday suffered the biggest loss in the Quality market (in terms of percentages) – down by 24.7% to 469,000 readers
• The Sunday Times remains the most-read Quality title despite losing 359,000 readers during the period
• The Mail on Sunday saw a -3.2 drop but holds on to a readership of almost 4.9 million
• The tabloid market posted fairly high percentage declines during the period but the Sunday Mirror recorded the biggest actual loss – down 314,000 readers to 3.5 million
• Still publishing at the time, News International’s now-defunct News of the World easily had the highest readership of the Sunday market with a total of 7.4 million