NRS National Newspaper Round-Up – November 2001
NRS figures for National Newspapers in November show that the market as a whole remained relatively stable year on year, slipping just 0.2%. However, this was not to say that movement was not seen at individual titles, where fortunes were decidedly mixed.
Titles on the up in November included the Daily Star, which added 12.2% or 178,000 to its readership in a year on year analysis. The Times saw a similar sized increases, equivalent to 11.1% year on year, while the Guardian was up 10.7% to almost 1.2 million. The Sunday Telegraph rose 10.9% in readership year on year.
In contrast, the Sunday People saw a 12.8% drop, as its readership figure dropped from 3.5 million in November 2000 to around 3 million. The Independent also suffered a significant fall, of 9.7% or 50,000, taking its readership below the half million mark.
| National Newspaper NRS Figures – November 2001 | ||||
| Title | Jun 00 – Nov 00 | Jun 01 – Nov 01 | Actual Change | % Change |
| Daily Express | 2,189,000 | 2,008,000 | -181,000 | -8.3 |
| Daily Mail | 5,654,000 | 5,662,000 | 8,000 | 0.1 |
| Daily Record | 1,609,000 | 1,578,000 | -31,000 | -1.9 |
| Daily Star | 1,463,000 | 1,641,000 | 178,000 | 12.2 |
| Daily Telegraph | 2,190,000 | 2,280,000 | 90,000 | 4.1 |
| Financial Times | 623,000 | 625,000 | 2,000 | 0.3 |
| Guardian | 1,078,000 | 1,193,000 | 115,000 | 10.7 |
| Independent | 547,000 | 494,000 | -53,000 | -9.7 |
| Independent On Sunday | 666,000 | 621,000 | -45,000 | -6.8 |
| Mail On Sunday | 6,013,000 | 5,939,000 | -74,000 | -1.2 |
| Mirror | 5,668,000 | 5,813,000 | 145,000 | 2.6 |
| News Of The World | 10,180,000 | 10,408,000 | 228,000 | 2.2 |
| Observer | 1,092,000 | 1,113,000 | 21,000 | 1.9 |
| Sun | 9,633,000 | 9,424,000 | -209,000 | -2.2 |
| Sunday Express | 2,148,000 | 2,191,000 | 43,000 | 2.0 |
| Sunday Mirror | 5,682,000 | 5,433,000 | -249,000 | -4.4 |
| Sunday People | 3,529,000 | 3,077,000 | -452,000 | -12.8 |
| Sunday Telegraph | 1,907,000 | 2,114,000 | 207,000 | 10.9 |
| Sunday Times | 3,201,000 | 3,131,000 | -70,000 | -2.2 |
| Times | 1,488,000 | 1,653,000 | 165,000 | 11.1 |
| Total | 66,560,000 | 66,398,000 | -162,000 | -0.2 |
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