NRS PADD: 20 top magazine brands now surveyed

The National Readership Survey (NRS) has today released its second wave of mobile and tablet estimates of magazine readership, alongside its quarterly print and PC results.

Since first revealing the total readership of magazine brands across print, PC, mobile and tablet platforms in September, the NRS has doubled the number of titles from 10 to 20.

The latest findings, which cover the period October 2013 to September 2014, continue to paint a healthy picture with mobile and tablet – including both websites and apps – increasing readership by an average of 20% across all titles.

The Cosmopolitan brand saw the addition of mobile and tablet data increase readership by more than 31%. Combined with print and digital, it reflects the true reach of the brand which now records a readership figure of 2.2 million each month – with 686,000 coming from mobile/tablet devices.

As reflected in the first set of data, the BBC Good Food magazine and website sees huge gains when the mobile and tablet data is included, increasing readership by more than 65% to secure a little over 6.1 million readers each month.

There was a similar story for the Time Out brand – currently launching in six new cities – which saw an increase of almost 33% to secure more than 3.2 million readers.

New Scientist saw similar results. Mobile and tablet only added a 3.7% increase in readership (39,000), whilst 70,000 catch-up with Higgs boson-based news on PC and 950,000 read the original printed version.

Since its launch in September 2012, NRS PADD has been providing estimates of the combined reach of print and PC websites based on a fusion of NRS and comScore data.

The new mobile and tablet estimates have been added to this dataset, with additional titles being included in future releases subject to sample sizes and approval.
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