NRS PADD – Magazine audiences split between print and mobile

The latest findings from NRS PADD, which cover the period April 2014 – March 2015, paint a healthy picture for magazines, with mobile and tablet playing an increasingly significant part in magazine readership. However, the latest results reveal that a lot of consumers still like to read their favourite mags in print.

BBC Good Food leads the way with a combined print, PC and mobile readership of a little over 8.8 million, with mobile accounting for more than half of its total audience.

With a slight skew towards print, OK! is the next best performing magazine with a total readership of almost 6.5 million, while Radio Times – also dominated by print readership – has a combined audience of 5 million.

In contrast, the majority of Time Out’s audience comes from mobile, while PC and print readers are fairly evenly split.

Cinema buffs, fitness fanatics and geography lovers appear to prefer their magazines in printed form, however, with Empire, Men’s Health and National Geographic all dominated by print readership, while Top Gear fans are split between print and mobile.

NME is the only magazine with a PC readership higher than print and mobile – with mobile adding little to the longstanding music mag’s total audience (7.3%).

Fans of celeb gossip aren’t too bothered how they get their fix, with Heat having both a strong print and mobile readership, while Cosmopolitan’s audience is one of the few titles dominated by mobile – adding 137% to print and PC readership.