NRS PADD: Print comes out on top for magazine readership

The latest NRS results for the October 2014 – September 2015 period reveal that magazines are still best loved in their printed form, with just three of the measured titles dominated by mobile readership.

With a total readership of 6.1m, dominated by print, OK is the second most popular magazine, followed by Radio Times at 5.5m. While print makes up the majority of Radio Times’ readership, mobile comes a close second (2.6m and 2.4m, respectively).

Similarly, of Heat’s 3m-strong audience, two thirds come from print, while Top Gear’s print readers make up 1.5m of its 1.8m total. Meanwhile, just 500,000 of Men’s Health’s 1.4m audience come from PC and mobile.

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However, mobile is a key driver of growth for some – including BBC Good Food, with a mobile audience which makes up 6.4m of the 9.2m total. Overall, mobile adds more than 156% to the magazine’s print and PC readership, making it the best performing title by a long shot.

The only other mobile-heavy titles, alongside BBC Good Food, are Cosmopolitan and Time Out – with mobile adding 94.2% to Cosmo’s print and PC readership, and 91.2% to Time Out’s.

Perhaps unsurprisingly, no magazines are dominated by PC readership; however, more people visit the BBC Good Food and Time Out websites via their PC than picking up a printed copy.

See also: NRS PADD: Daily Mail’s mobile readership drops 2.7 million