NRS unveils new-look website

The National Readership Survey has unveiled its new-look website with improved digital content.

The revamped website will offer digital versions of the NRS quarterly volumes for the first time and features eight-year trend graphs comparing NRS and ABC data, as part of a drive by the two organisations to work closer together.

ABC’s website will also offer the data, making it the first time that comparable circulation and readership trends have been available on both sites.

In addition, NRS is developing an e-alert system to keep people informed of survey developments.  The new site also offers a members’ forum discussing ideas put forward by the recently established NRS User Advisory Panel.

The new website has been designed by Yarrington and follows CEO Mike Ironside’s root-and-branch review of NRS since his appointment in December 2008.

“We are delighted with the new-look site, which we have completely redesigned to make the survey more accessible, valuable and relevant to the industry,” Ironside said.  “Showcasing NRS and ABC data together in one place for the first time is testament to how both organisations are beginning to collaborate for the benefit of the whole media sector.”

Jerry Wright, chief executive of ABC, added: “ABC is committed to forging a closer relationship with NRS and the inclusion of ABC data on the open access area of the new NRS website is a key stage of the process. We hope the combination of circulation and readership data – also available on the recently improved ABC website – will provide greater insight for users of both data sets, for the benefit of our mutual customers.”