Nuts TV To Launch On Digital Satellite Platform

Turner Broadcasting System (TBS) has announced increased distribution for its men’s entertainment channel, Nuts TV, when it is made available via the Sky Guide on Monday 21 January.

The channel will extend its hours on the platform with programming starting at 7pm and running until 3am each night.

Nuts TV launched on Freeview in September 2007 (see Nuts To Launch Digital TV Channel) and has also established a broadband site, as well as providing non-linear programming for short-form content platforms via partnerships with Bebo and Youtube.

The channel’s availability on the digital and satellite platform will be supported by an extensive marketing and PR campaign due to break in mid-February with outdoor, press and in-pub activity.

Dee Forbes, SVP & GM, TBS UK, said: “This move enables us to reach a wider demographic and increase the media outlets where Nuts TV is available.

“Our aim is to reach the biggest male audience possible and harness all media that’s key to our audience, be it linear or non-linear. We will continue to seek further opportunities to complement our multi-platform strategy.”

Turner Broadcasting System: www.turner.com