Ocean Offers Advertisement On Europe’s Busiest A-Road
Ocean Outdoor has secured the contract to install and sell advertising screens on the scaffolding surrounding St Paul’s Church in Hammersmith, allowing marketers easy, high impact access to commuters using the busiest A-road in Europe.
Situated alongside the A4, the site will remain in use by Ocean for the duration of a two year renovation of St Paul’s.
Full advertising consent has been granted for the site by Hammersmith and Fulham Council, with Ocean’s large format banner advertising now set to turn the site into a landmark advertising location for the area.
The location provides three advertising elevations: one large banner, measuring 46 by 12 metres on the south bound facade, and two 9 by 9 metres sites on the east and west facades.
An estimated 180,000 cars will pass the location every day, with the east and westbound facades facing the road head on, while the southbound banner runs parallel to the road, achieving high visibility due to its size.
The St Paul’s site benefits from its isolation from other locations, and its position high above the road. Ocean’s activity will also include a life-size image on the scaffold of how the church will look following refurbishment.
Explaining the site’s attractiveness, Damian Cox, managing director of Ocean, said: “This is a beautiful Grade II listed building, so we are very sensitive to the needs of the church and the local community. There will be controls over advertising content and images, but the site offers tremendous opportunities for appropriate brands to achieve unprecedented impact in this part of West London.”
Simon Downham, Vicar of St Paul’s added: “This is a great way for the advertising industry to co-operate with voluntary bodies and is a ‘win-win’ solution for everyone involved.
“The community gets a well-loved building beautifully restored, the financial giving of our congregation can be directed toward transforming people rather than buildings, and the advertisers enjoy the social kudos of supporting a well respected community organisation.”
Ocean Outdoor’s fast growing portfolio now includes more than 25 sites in major conurbations. Advertisers employing the company’s locations in the past include VW, Budweiser, Apple, ITV, Virgin Trains, RAC and Sony.
The company recently signed Lastminute.com as the first advertiser for its ground-breaking three-sided site on the Clapham Tower at Clapham Junction Station. The site offers advertisers access to more than one million people each day, passed by around 2,550 trains (see Ocean Signs Lastminute For Iconic Tower Site Debut).
Ocean Outdoor: www.oceanoutdoor.com