Ocean Outdoor launches digital advertising tower in Hammersmith
Ocean Outdoor has unveiled the second in a series of bespoke new digital advertising towers in the capital.
The double-sided tower, P10 Hammersmith Broadway, will be located at the junction of Hammersmith Road and Hammersmith Broadway.
It is intended as a showcase for brands to engage with thousands of daily commuters heading out of the capital to the A4/M4 and travelling into central London.
The tower uses the latest full colour, static LED technology and will launch with Sony Ericsson’s latest Spark Something brand campaign.
Ocean has worked directly with Hammersmith and Fulham council to acquire and develop the site.
Damian Cox, Ocean Outdoor’s CEO, said: “Our latest digital tower will provide advertisers with a unique, high quality out of home site, at one of West London’s busiest commuter hubs. We are fully committed to evolving the outdoor market through the creation of exclusive outdoor locations like P10 – Hammersmith Broadway that deliver impactful and dynamic outdoor space for brand campaigns.”
These new spaces will add to Ocean’s rapidly expanding portfolio which includes a tower on the A4 / M4 named the Silver Screen, situated to take advantage of the traffic heading into London from Heathrow airport.