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Ocean Outdoor launches ‘super premium cinematic OOH package’

Ocean Outdoor launches ‘super premium cinematic OOH package’
Clockwise from top left: Ocean Outdoor large format landscape screens in Westfield London, Nottingham, St Enoch Glasgow and Manchester Arndale.

Ocean Outdoor has announced a new digital out-of-home (DOOH) package for agencies and advertisers suited to long-form creative.

The Headliner package can be used for up to 30-second domination spots across 14 large format landscape screens in 10 cities around the UK including Glasgow, Edinburgh, Liverpool, Manchester, Birmingham, Derby, Nottingham, Norwich, Bournemouth and London.

These spots are served on the hour every hour and Ocean claims they deliver nearly 11 million weekly impacts in key city centre, retail and roadside locations.

Brands can also use Ocean’s 3D DeepScreen Alive interactive technology and experiential activations across the Headliner network.

“We’ve always seen DOOH as the essential building block for any media plan and it’s a go to medium for the luxury, entertainment and film categories in particular,” said Ocean Outdoor UK CEO Phil Hall.

“Headliner takes this a step further by making it easier for brands to leverage their long form cinema and TV ads in iconic, clutter free DOOH environments which deliver unique cover and elusive younger audiences. This is a compelling offer for clients who want to make their campaigns relevant, work harder and deliver the fame they are looking for.”

A version of this package has also been launched in the Nordics.

Adwanted UK is the trusted delivery partner for three essential services which deliver accountability, standardisation, and audience data for the out-of-home industry. Playout is Outsmart’s new system to centralise and standardise playout reporting data across all outdoor media owners in the UK. SPACE is the industry’s comprehensive inventory database delivered through a collaboration between IPAO and Outsmart. The RouteAPI is a SaaS solution which delivers the ooh industry’s audience data quickly and simply into clients’ systems. Contact us for more information on SPACE, J-ET, Audiotrack or our data engines.

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