Ofcom launches review of Broadcasting Code

Ofcom has launched a review of its Broadcasting Code of rules for TV and radio stations, including looking at giving commercial radio stations greater freedom around content-related promotions.

The review of the code, which has been in place in its current form since July 2005, could create greater commercial opportunities for radio stations and help create a wider range of programming, said Ofcom.

In a statement, Ofcom said: “Our proposals are aimed at liberalising some of the rules on commercial references in programming while continuing to provide consumer protection and editorial independence.”

It added: “Radio stations would be permitted to broadcast brief promotions for products or services directly associated with the programme content (eg the offer of a music download of a song just after it has been played).”

It also said that stations could be allowed to broadcast outside broadcasts that have been sponsored by the venue or venue owner, while listener competitions could include specific references to the sponsor.

The regulator also said that it would be clarifying rules on competitions and voting as well as incorporating some of its guidance in this area within the code.

The consultation will finish on 4 September this year.