OFT Review Of CRR To Take ‘About A Year’

The Office of Fair Trading has begun its review of the Contracts Rights Renewal (CRR) mechanism, following a long running debate in the industry over the formula.

ITV executive chairman Michael Grade has long requested a review of CRR (see ITV Refers CRR To OFT) – which compensates advertisers when ITV1’s audience share dips – a trading mechanism he has suggested hampers his programming-led revival of the broadcaster (see Grade Says ITV Lacks Innovation As Profits Decline).

The OFT review (see

OFT To Conduct Review Of CRR

OFT To Conduct Review Of CRR

OFT To Conduct Review Of CRR

OFT To Conduct Review Of CRR

OFT To Conduct Review Of CRR

OFT To Conduct Review Of CRR

OFT To Conduct Review Of CRR

OFT To Conduct Review Of CRR

OFT To Conduct Review Of CRR

OFT To Conduct Review Of CRR Panellists Show Little Sympathy For ITV’s CRR Woes).

However, many have agreed that since Grade’s arrival in late 2006, the broadcaster has shifted its focus away from copycat programming and has become more invigorated.

At the start of 2007, a report from GroupM said that as little as 2% of TV advertising revenues ‘disappear’ from the market because of the CRR (see 2% Of TV Ad Revenues ‘Disappear’ From The Market Because Of CRR).

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