From left to right: Jules Chalkley (standing), Sam Cartmell, Lucie Davis (seated front), James Roberts, Amie Snow (seated front), Nancy Vaznonis, Yolanta Boti (seated front), Dede Laurentino (standing in the middle), Andy Davis, Martha Riley (seated front), Nina Taylor, Noel Hamilton (seated front), Ben Evenett, Charlie Wilson (standing).
Ogilvy has today revealed a transformed creative leadership team and structure, led by newly appointed chief creative officer Andre Laurentino.
In his new role Laurentino will be responsible for setting the creative vision for the UK business. He has led multi-disciplinary teams to produce award-winning work throughout his career, for Volkswagen, Visa, Audi and Adidas.
Laurentino will also continue with his role as global lead on Dove.
The new creative team will establish a collaborative community of experts, operating in a more agile structure across the agency’s capabilities.
“It is an incredible honour to be at the helm of a creative powerhouse like Ogilvy in the UK,” said Laurentino. “We’ll completely strip back the separation across the agency, making Ogilvy’s creative offering seamlessly integrated and, what’s even more critical, truly open and collaborative.
“The creative directors of Ogilvy UK will be further empowered, with even more creative say and autonomy. Clients are changing, the marketplace is changing and the breed of creative is changing. Our new proposition ensures creativity is felt at every level of the business.”
Laurentino will report to Michael Frohlich, Ogilvy UK chief executive, who said: “Today’s environment requires empowered, agile, multidisciplinary teams that can react to the real-time, changing demands of our clients. Our strategy is focused on delivering effective creative solutions that will define the future of our industry.
“Change is never easy, but creativity remains the beating heart of our business, a constant across all our capabilities and crafts. If we are not bold enough to try new things and dare to operate differently, nothing will change.”
