Olympics and US elections provide major boost for video search engine blinkx

A busier than usual summer with both the Olympics and the US elections have helped give video search engine Blinkx a major boost, with half-year revenues up 84%, the company has announced.

Blinkx, which has indexed more than 35 million hours of searchable and on-demand video content, has seen an increase in advertising spend with new clients including Google, Asda and Gillette. The company has also secured content partnerships with Kiplinger, Hulu, and Fox Sports.

“This has been an exceptional first half for blinkx,” said CEO S. Brian Mukherjee. “The business demonstrated strong underlying growth, which was accelerated by the ahead-of-schedule integration of Burst and Prime Visibility Media Group. The progress of this integration enabled us to serve a greater number of high value ads to a wider audience at robust monetisation rates.”

The company also reports that its video advertising platform now continues to attract global brand advertisers. With the Internet claiming an increasingly significant share of ad budgets, various industry leaders, including Microsoft and Toyota, capitalised on blinkx’s offering, booking campaigns through global agencies, including Carat, Starcom and Neo Ogilvy.