One in three Millennials watch no broadcast TV

Over one in three Millennials watch mostly online video and no broadcast TV, according to research from the New York Times.

In a survey of more than 4,000 online video users, it was found that 34% of Millennials – those born before the end of the twentieth century between 1980 and 2000 – watch no broadcast TV and consume the majority of viewing via online video.

The figures were slightly less for Generation X (1960s – 1980s) at 20%, and Boomers (1940s – 1960s) at 10%.

Video hosting sites were most popular for video, followed by social media, and then TV sites. Users reported spending the most time watching funny videos, film clips, music videos, and then news – with 50% saying that they would watch a news video rather than reading the news if they wanted to be entertained.

The research also revealed that six in ten (59%) respondents are likely to watch pre-roll ads if the countdown timer makes it clear that they are short so they know that they won’t have to wait too long for content.